​digital fashion

The fashion industry in real life has many shortcomings.

 

So I hope to create a perfect fashion world with no waste, no copyright issues, and no body shame.

 

For brands, the scenes set up when shooting fashion photos will result in a waste of construction materials. But the most serious is the waste of inventory. Fast fashion brands bring a lot of pollution and waste. Luxury brands burn excess inventory in order to maintain their brand image. The fundamental reason is that the inventory produced does not match the quantity sold in the market. So I hope to create a perfect virtual fashion world without pre-production, first put virtual clothes on the platform, and control production through consumer likes and predetermined data. So as to reduce waste. Young designers do not need to have capital and budget, they only need to model virtual clothes on the computer, which can also encourage young designers.

 

At the same time, for designers, since there is no law to protect the intellectual property rights of clothing, plagiarism is very serious. All the clothes on this platform will be checked for various details and prints when they are uploaded to protect the copyright. If it exceeds a certain percentage, it will be warned and disqualified for display.

 

For consumers, it is a big problem that they cannot buy fitting clothes when shopping online. In real life, the body shape of the model is standard, but the virtual world hopes to avoid body shame. Models of different body shapes display clothes also provide a certain reference for consumers of the same body shape. Consumers can scan their own body data through 3D scanning technology, and through computer calculations, they can buy the best-fitting clothes.